How to cancel Amazon Prime
Last verified 2026-06-16 · official source
Steps to cancel Amazon Prime
- Sign in to amazon.com and go to Your Memberships and Subscriptions (https://www.amazon.com/yourmembershipsandsubscriptions), or hover over Accounts and Lists in the top-right and choose Prime Membership.
- On the Prime Membership / Manage Prime Membership page, find the Manage Membership dropdown in the top-right.
- From that dropdown, select End Membership to begin the cancellation flow.
- Amazon shows one or more retention screens listing benefits you will lose (free shipping, Prime Video, deals) and offering to keep, pause, or set a reminder. Do not stop here. Ignore the prominent Keep My Membership / Keep My Benefits button.
- On each retention screen, click the smaller Continue to Cancel link to advance to the next screen.
- When asked, choose how to end: End on [renewal date] keeps benefits until the current period ends, or End Now ends it immediately. Do NOT choose Pause on renewal, which only suspends and does not cancel.
- On the final confirmation screen, click the final cancel button (labeled End Now or End on [renewal date], wording varies by account) to confirm.
- Verify: return to Your Memberships and Subscriptions and confirm Prime shows as ending on the renewal date or already ended, and check for a confirmation email.
- Mobile app alternative: open the Amazon Shopping app, tap the Profile (person) icon at the bottom, scroll to Manage Prime Membership, open the Manage Membership dropdown, tap End Membership, then follow the same Continue to Cancel prompts to the final confirmation.
Things to watch out for
- Retention / dark-pattern flow: cancellation runs through several screens designed to keep you subscribed. The exit on each screen is the smaller Continue to Cancel link, not the large Keep My Membership / Keep My Benefits button. As part of the Sept 2025 FTC settlement Amazon was required to add a clearer way to decline and cancel, so wording may be simpler than older guides describe.
- Do NOT choose Pause instead of cancel: Pause (Pause on renewal) only suspends the membership and does not end it or stop the eventual renewal.
- Mid-period, already-used benefits: if you have used benefits this period you generally keep access until the paid period ends and are not auto-refunded the unused portion. A full refund applies mainly when you have not used any benefits in the current period.
- Free trial timing: cancel before the trial end date to avoid being charged. You can cancel right after signing up and keep access through the rest of the trial.
- App-store / third-party billing: if you signed up for Prime through Google Play on Android, cancel via Google Play (profile icon, Payments and subscriptions, Subscriptions), not on Amazon. If Prime is bundled through another company's service, cancel with that company. Standard Prime billed directly by Amazon is cancelled on Amazon.
- Prime Video add-on subscriptions (such as Paramount+ or Max) are separate and keep billing after Prime ends; cancel them individually. If a Prime Video add-on is billed through Apple, cancel it in Apple at least 24 hours before its renewal.
- Cancelling does not trigger the FTC settlement refund. That refund (up to $51 for certain June 23, 2019 to June 23, 2025 sign-ups) is a separate program with automatic payments for some and a claim form for others at SubscriptionMembershipSettlement.com, unrelated to normal cancellation.
Refunds
If you cancel within 3 business days of starting or converting from a free trial to a paid membership, Amazon refunds the full membership fee, minus the value of any Prime benefits used during those 3 days (per Amazon's Prime Terms). Paid members who have NOT used any benefits in the current period are eligible for a full refund of that period, processed in about 3 to 5 business days. If you have already used benefits in the current period, you typically keep access until the period ends without a prorated refund. Separately and unrelated to normal cancellation, the Sept 2025 FTC settlement refunds up to $51 to certain customers who signed up June 23, 2019 to June 23, 2025 through challenged enrollment flows or who tried and failed to cancel online in that window; that is a separate claim/auto-payment process at SubscriptionMembershipSettlement.com.
No phone call or in-person visit is required; cancellation is fully self-serve online and in the app. Amazon offers general customer service via its Help / Customer Service pages if the online flow fails, but no dedicated Prime-cancellation phone line was verifiable from the official help domain, so phone is left empty. The final-confirmation button label varies (End Now vs End on [renewal date]) by account and post-FTC-settlement flow updates.